THE CHALLENGE

Bagel Bites, one of the most recognizable “junk food” brands, wanted to engage with their fans on Facebook.

OUR APPROACH

We took over the fan-run Facebook page. Recognizing our demographic of meme-loving, 90s nostalgic, millennials we created a funny, modern, self-aware brand tone.

THE RESULTS

We grew the page to 52k followers, had a post with over 1 million organic reach, made the front page of reddit AND became certified memelords.