THE CHALLENGE Bagel Bites, one of the most recognizable “junk food” brands, wanted to engage with their fans on Facebook. OUR APPROACH We took over the fan-run Facebook page. Recognizing our demographic of meme-loving, 90s nostalgic, millennials we created a funny, modern, self-aware brand tone. THE RESULTS We grew the page to 52k followers, had […]
THE CHALLENGE Heinz Ketchup, one of America’s most popular and enduring brands, needed to own their role as the category leader. On Facebook, they were being overly promotional and brand-centric, instead of audience focused. They needed an authentic social voice to help them engage in an a natural 2-way dialogue with fans, who consistently demonstrate […]
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