Bagel Bites Social Posts
THE CHALLENGE Bagel Bites, one of the most recognizable “junk food” brands, wanted to engage with their fans on Facebook. OUR APPROACH We took over the fan-run Facebook page. Recognizing our demographic of meme-loving, 90s nostalgic, millennials we created a funny, modern, self-aware brand tone. THE RESULTS We grew the page to 52k followers, had […]
Heinz Ketchup Social Posts
THE CHALLENGE Heinz Ketchup, one of America’s most popular and enduring brands, needed to own their role as the category leader. On Facebook, they were being overly promotional and brand-centric, instead of audience focused. They needed an authentic social voice to help them engage in an a natural 2-way dialogue with fans, who consistently demonstrate […]
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